Personal Communication Networks and the Effects of an Entertainment-Education Radio Soap Opera in Tanzania
Mohammed,Shaheed | Taylor & Francis Health Sciences, part of the Taylor & Francis Group | Jan 1, 2001
Abstract
The personal networks of listeners and nonlisteners to an entertainment-education radio soap opera in Tanzania are examined to determine the effects of interpersonal discussion of the soap opera's educational themes of family planning and HIV prevention. Listeners are more likely to discuss these two
